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AT&T Advertising CMO Kirk McDonald On Redefining The Ads Experience, Blank Banners And Big Rumors

And we have an advertising business that Brian [Lesser] has been brought in to run. The advertising business needs to harness the signals of consumers’ care points, enrich it and append it to new advertising opportunities for publishers and marketers. You need that media practice, a strong data practice and strong technology enablement to make that work. Those three legs will make up Adco, the advertising company under Brian’s leadership. The internal language has become Adco, Mediaco and Comco. The communications business is core AT&T, what you’ve known it to be. Mediaco is WarnerMedia. And we have affectionately started calling the advertising company Adco. During his CNBC interview, Brian described a hypothetical ad unit – one that you don’t see on your TV but on your second device. That would seem to redefine TV advertising.

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